Books edited by Dr. Nitin Kumar Saxena

Dr. Nitin Kumar Saxena

Dr. Nitin Kr Saxena is an Associate Professor in the area of Marketing and Data Analytics. Recently, he was awarded as the “Best Professor in Marketing Analytics”.

He holds a PhD in Marketing and has experience in marketing, retail operations, and research in companies like HCL, Idea Cellular and Vodafone. With 25 published research papers in national and international journals of repute, his research interest area is in Digital Brand Management. Also, he is a contributor of www.learnistan.com, a learning resource platform for students.