Dr. Shubhendu Shekher Shukla
Dr. Shubhendu Shekher Shukla is an accomplished academic, researcher, and author with extensive expertise in areas such as Digital Marketing & E‑Commerce, Marketing Analytics, Rural Management, Management Information Systems, and more. He holds a Ph.D.in Management, along with an M.Phil, MBA, and MA in Sociology. Currently serving as Associate Professor in the Department of Business Administration at SRM Business School, Lucknow, Dr. Shukla is also a prolific writer, having authored over 12 text books on diverse management topics, including Project Management & Entrepreneurship, Social Media & Web Analytics, and Digital Marketing.
A dedicated academician, he has taught courses ranging from Marketing and Sales to Rural Marketing, Operations Management, and Digital Marketing & Marketing Analytics. He actively contributes to the scholarly community as a member of editorial boards and review panels for multiple international journals.
Deeply invested in sustainable development, Dr. Shukla holds life memberships in organizations like the Federation of Education in India and Green ThinkerZ, advocating the United Nations Sustainable Development Goals. His work is driven by a passion to bridge the oretical knowledge with practical insights in management education.ÂÂ
