Prof. Avinash Chandra Supkar

Prof. Avinash Chandra Supkar is Professor at SMS, Varanasi, with over 25 years of combined academic and industry experience. He holds a Ph.D. in Management from KIIT University and an MBA from FMS BHU. His specialization includes Marketing Management, Consumer Behaviour, Branding, Marketing Analytics, and Research Methods. He has organized international conferences on Indian Knowledge Systems and contributed significantly to curriculum development initiatives. He has authored research papers in reputed journals and  edited  books  published  by  national  and  international  publishers.

List of books edited by Prof. Avinash Chandra Supkar