Saurabh Kumar Srivastava

An Assistant Professor (Stage-III) at SMS, Varanasi He has completed his Ph.D. at IIT (ISM) Dhanbad and holds an M.B.A degree from UPTU, Lucknow, B.C.A from JRN Rajasthan Vidyapeeth University, Udaipur, FDPM from IIM Indore, and an Advanced Certification in Data Analytics for Business from CCE-IIT Madras. With 16 years of experience, his interests include Marketing Research, Marketing Analytics, Research Methodology, and Business Analytics. He is a member of the Analytics Society of India at IIM Bangalore. Dr. Srivastava has an industry experience of 2 years.

List of books edited by Saurabh Kumar Srivastava