Advertising beyond Etymology

Description

Advertising Beyond Etymology is basically an encyclopedia of advertising. The academic treatise is a tangible reflection of a vast collection of original terms, concepts, tenets and insights, meticulously researched and gathered from the plural corridors of advertising including the off shoots, attempts to preserve not only their etymological character but also the generic identity, some of which unfortunately seem heading towards falling prey to erosion & extinction amid the rush and crush of the growing clout of newer terminology across the disciplines in the 21st Century. Presented in a lucid manner, the creation is expected to be a handy all-in-one reference book that provides up-to-date and accessible information equally on the core vocabulary of the world of advertising Incubated and started during my MBA-pursuit itself in the tender years of eighties, the turtuous trailblazing intellectual exercise had to witness countless hiatus during the past four decades of a historic lingering period in getting recently ready to move to the press So the work may also be regarded to be a student’s floral tribute to the epistemology of advertising through the garland of words and those terms as well that carry even a feeble link (association, etc.) to the world of ad and its management.