RETAIL MANAGEMENT: Contemporary Challenges, Strategies, and Innovations
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| Title | Details |
|---|---|
| Book Title | Retail Management: Contemporary Challenges, Strategies, and Innovations |
| ISBN | 978-93-49666-48-1 |
| Language | English |
| Genre | Retail Management |
| Name of Publishing Agency/Publisher | Excel India Publishers |
| Name of Author/Editor | Editor – Dr. Suyash Mishra |
| Publication Date | 2026 |
Description
The retail industry is rapidly growing due to increased urbanization and purchasing power, the spread of organized retailing, and the explosion in electronic commerce. The book facilitates academicians and professionals in comprehending the changes occurring in the realm of retail management, as well as learning how to establish new strategies for sustaining growth and attaining competitive advantages.
Several issues pertaining to contemporary retailing are discussed in this book. These topics include omnichannel retailing, retail supply chain and logistics, retail performance measurement, consumer behaviour, customer experience, and the impact of digital transformation on retailing, including e-commerce, artificial intelligence, big data analytics, and other related aspects.