Dr. Parag Shukla
Dr. Parag S. Shukla holds a Ph.D. Degree in the subject of Commerce and Business Management with focus on Strategic Marketing in the area of ‘Retailing’. He has been working as an Assistant Professor in the Faculty of Commerce at the Maharaja Sayajirao University of Baroda [MSUB], Gujarat, India. He received his Bachelors and Masters degree with specialization in ‘Marketing’ from the MSUB, Gujarat, India.
His experience includes content analysis with the television and media research industry. He currently teaches courses of management in various Graduate and Post graduate levels in the University. He has presented and published total number of 90 research papers in different areas of Retailing and Marketing in various National and International refereed peer reviewed journals and conference proceedings. He is currently working on a research project entitled “An Empirical Investigation of Experiential Value vis-a-vis Usage Attitude of Selected Mobile Shoppers in the State of Gujarat.” He has also received accolades for his research papers from various academias. Dr. Shukla is the recipient of the Best Business Academic of the Year Award [BBAY] where he won the Gold Medal for his research paper in the 70th All India Commerce Conference, which is widely recognized in Indian Commerce Education.
