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Retail Shoppers Behaviour in Brick and Mortar Stores - A Strategic Marketing Approach (Edition1)
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Retail Shoppers Behaviour in Brick and Mortar Stores - A Strategic Marketing Approach (Edition1)
Retail Shoppers Behaviour in Brick and Mortar Stores - A Strategic Marketing Approach (Edition1) - Image 2
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Retail Shoppers Behaviour in Brick and Mortar Stores – A Strategic Marketing Approach (Edition1)

Original price was: ₹1,600.00.Current price is: ₹1,550.00.

Title Details
Book Title Retail Shoppers Behaviour in Brick and Mortar Stores – A Strategic Marketing Approach (Edition1)
ISBN 978-93-88237-72-7
Product Form Paperback / softback
Language English
Genre Marketing Management
Name of Publishing Agency/Publisher Excel India Publishers
Name of Author/Editor Authors: Dr. Parag Shukla and Prof. Parimal H. Vyas
Publication Date

 

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Description

Description

Retail is the most dynamic business activity with direct customer connect and multiple interplay of roles. The Customer Sales Executive is at the same time a salesman, an advisor, a consultant, a mediator, an arbitrator, a family member, a savior and what all… And the customer as has been said to be the purpose of our work as a retailer it is very important to know and understand the behavior manifested by retail shoppers in the process of shopping.