Dr. Sapna Parashar
Dr. Sapna Parashar is MBA and Ph.D. from DAVV, Indore. She is faculty in the area of Marketing and has been engaged in teaching, training and research from the last twenty years and has more than fifty five publications in refereed journals and Co-edited four books. She has also presented papers in International and National conferences. She has participated in many workshops and Faculty Development Programs organized by premier B schools. She has several Case Studies registered with The Case Center. Besides this, she has been involved in conducting training programs for reputed industries like Adani, Grasim, BPCL, Inspiron, Hitachi, Kalpataru Power, ONGC, Jeevika, Torrent Pharmaceuticals and Power to name a few. She is registered Ph.D guide and two of her students have been awarded Ph.D. under her guidance. She is life member for Indian Society of Training and Development. Her areas of interest include retail marketing, rural marketing consumer behavior, services marketing and human values.
