Innovations in Marketing (Edition1)
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| Title | Details |
|---|---|
| Book Title | Innovations in Marketing (Edition1) |
| ISBN | 978-81-94364-13-9 |
| Product Form | Paperback / softback |
| Language | English |
| Genre | Marketing |
| Name of Publishing Agency/Publisher | Excel India Publishers |
| Name of Author/Editor | Editors:Â Dr. Tejas Shah and Dr. Sapna Parashar |
| Publication Date |
Description
This book titled Innovations in Marketing comprises 26 selected research papers. These papers not only analyses the research gaps but also provides wide gamut of issues across various sectors in emerging economies.
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers. Peter Drucker said “Business has only two functions – marketing and innovation”. Innovative marketing includes conducting market research into customer needs, behaviors and trends, develop a prototype or changes within product designing, distributing a new product in a novel way, pricing the product in a unique way, promoting products in an unconventional way, etc. Innovation marketing also includes positioning of the product in a novel and unique way as well as addressing the customers’ needs.