Sustainability and Business Management (Edition1)

Description

In today’s business scenario, sustainability has gained immense highlights and importance. Companies are integrating sustainability principles and theories in their businesses by pursuing goals beyond profit maximisation and reputation management. Often, it is observed that sustainable businesses have progressive environmental and human rights policies incorporated. The companies have started participating in environmental friendly or green activities to ensure that all processes, products and manufacturing activities adequately address current environmental concerns along with the process of maintaining profit. Business sustainability requires firms to adhere to the principles of sustainable development that meets the needs of the present without compromising future generation needs. For industrial development to be sustainable, it needs to address various crucial issues like economic efficiency, social equity and environmental accountability.

For the business community, sustainability is more than window dressing. By adopting sustainable practices, companies can gain competitive edge, increase their market share and boost shareholder value. If the sustainable development is to achieve its potential, it must be integrated into the planning and measurement systems of business enterprises and for that to happen, the concept must be articulated in terms that are familiar to business leaders. The roles of business in contributing to sustainable development remains indefinite while all business enterprises can make a contribution towards its attainment, the ability to make a difference varies by sector and organization size. It also has been observed that technology has important effects on business operations. No matter the size of the enterprise, technology has both tangible and intangible benefits that will helps the firm to make money and produce the results of customers’ demand. Nowadays it’s challenging for a business to gain competitive advantage without using technology.

In this context of the debate on sustainability taking the ‘society vs. business’ in today’s digital environment, the book aims to bring together these differing perspectives in Sustainable Business Management. The book cover five predominant sections, viz., Sustainable development, information communication and technology, agriculture, entrepreneurship, economic development and sustainability, marketing, finance, human resource management and tourism.